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02/24 – Art Capital 2024

Art Fair

Axium by Parker was delighted to participate in the Art Capital’s organization. Our team was in charge of the press relations of the 2024 edition. From 13th to 17th we were present at the show to welcome and connect the press and art’s worlds. We also supported the artists by organizing interviews with journalists and a press conference.

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Design sans titre (4)

02/24 – Kerala

Workshop Paris

Axium by Parker was in charge of organizing meetings with tour operators, travel agencies and hotels for Kerala. The event took place at “Les Salons Hoche”, a central venue with haussmanien style.

01/24 – Ras Al Khaimah

Échappées Belles

Our team had the pleasure of organizing the filming of the « Echappées Belles » programme, in Ras Al Khaimah. The documentary will be broadcast in April 2024, on France 5.

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12/23 – Ras Al Khaimah

ILTM Cannes

ILTM Cannes was held from 4 to 7 December at the Palais des Festivals et des Congrès in Cannes. We presented the destination as well as several prestigious and unusual hotels.

Our team organized a cocktail party on the evening of 6 December at the Hôtel Barrière, in Cannes

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09/23 – Ras Al Khaimah

Roadshow Ras Al Khaimah France

Axium by Parker was appointed to organize a roadshow in France.
3 events in 3 days. The team was involved in organization for 2 months.

Marseille 18th September 2023 – Hotel Dieu Intercontinental
Paris 19th September 2023 – Bristol
Bordeaux 20th September 2023 – Grand Hotel Intercontinental

Our top priority was to succeed in quantity and quality events with new customers through a rigorous selection and organization for a well-paced workshop. The choice of prestigious and hyper central places contributed to the success of the Roadshow.

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07/23 – Namasté France Festival

La Seine Musicale Paris

Namasté France presented a diverse mix of the best of India’s living cultural traditions and contemporary arts. During the Festival, Axium By Parker was in charge of the medias welcoming.

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06/23 – Tanzania

Tanzania Wild Leaders Club

Residence of the Ambassador in Paris

We organized during 2 days, meetings, lunches and cocktails at the Residence of the Tanzanian Ambassador to France, located in the heart of Paris. Journalists and Media, TV, Newspapers, Magazines, influencers and Mice Industry, tour operators and travel agencies were present to make the event a success !

Design sans titre (1)

05/23 – Ras Al Khaimah

Press Trip

The journalists were invited from 31 March to 4 April to the 
Ras Al Khaimah press trip on the theme of discovering the 3 elements: Sea, Moutain and Desert. 

During 5 days, they were able to try the longest zip line in the world, 
visit the only pearl farm in the Emirates and dine in the desert
under the stars.


03/23 – Ras Al Khaimah

Heavent Cannes

Axium by Parker represented Ras Al Khaimah for 3 days at Heavent Cannes 2023. This reference show in the world of events allowed many professionals to discover the destination.

More than 20 meetings allowed to build the future MICE of the destination.

03/23 – Türkiye


Axium by Parker was delighted to participate in the organization of the Opening Night of the Turkish Contemporary Painters Exhibition on the Champs-Elysées.

A selection of journalists, influencers and friends of Türkiye participated in the event.


03/23 – Namasté France

Press Conference

Axium by Parker was chosen by the Indian Embassy in Paris to organize a press conference to present the Namaste France Festival.

The conference was held on March 21st in the Residence of the Indian Ambassador in Paris in the presence of more than 30 cultural, music and lifestyle journalists.

Axium by parker also designed the website of the Festival which will take place at the Seine Musicale soon.


03/23 – Ras Al Khaimah

IMM Travmedia

Axium by Parker was present at IMM Travmedia Paris to represent Ras Al Khaimah and present the destination to journalists. More than 20 meetings were scheduled to plan future articles and famtrips in the destination.

03/23 – Renaissance

Renaissance Paris

Parisian workshop was a success ✨

03/23 – Passalacqua

Press Trip

La Dolce Vita at its finest

We organized a press trip for lifestyle journalists to discover the 5* Passalacqua Hotel, property of the Grand Hotel Tremezzo.


03/23 – Telangana & Maharashtra

ITB Berlin

The Ministries of Tourism of Telangana and Maharashra were at ITB Berlin 2023.

Axium by Parker was in charge of organizing meetings with tour operators, travel agencies and media from all over the world at their stand.

This 3-day action was necessary to introduce these high potential destinations to the market.


02/23 – Kerala Tourism

Roadshow Switzerland

In order to promote the Indian state, Axium by Parker has been mandated to organize a series of roadshows in targeted markets.

The first of the 2023 calendar was conducted in Switzerland

 – Zurich; 15th of February at Park Hyatt

 – Geneva; 16th of February at President Wilson

A total 32 guests from Zurich attended the event and a total of 39 guests from Geneva attended the event.


01/23 – Ras Al Khaimah

Sales Calls Paris & Marseille

Sales Calls were conducted to meet various partners, tour operators, travel agencies and media in Paris and Marseille during 5 days.

The opportunity to consolidate the already established agreements and to represent the destination to the French market in the presence of RAKTDA’s managers.

12/22 – Axium

Season’s Greetings

Happy holidays to all and see you next year!

Corinne, Lilian, Monika, Patricia, Louhana & Maryline

12/22 – Ras Al Khaimah

Media Website

We have created a dedicated press website for Ras Al Khaimah with all the necessary information for the French market. It contains:

– Press kit
– Latest press releases
– Best articles
– Photo Gallery
– Contact us


12/22 – Türkiye

Influencers Trips

This end of year is the occasion for the influencers to discover the Türkiye with Axium by Parker

What better way to discover Turkish fashion & Gastronomy than a press trip to Istanbul or on the wine route?

A magical moment for Danae, Ilona, Sarah & Sarah, Elodie Pulici & Victoria Pupier.


11/22 – Renaissance

Barcelona & Geneva

Last week we took over Spain & Switzerland.
Barcelona & Geneva workshops where a full success ! 

Great accomplishments for our exhibitors, buyers and trusted partners… A BIG THANK YOU to the team who is always hard working with passion.

11/22 – Türkiye

MICE Lunch in Paris

On November 25, in the presence of H.E. Ali Onaner, Ambassador of Turkey to France and Fatma Özsoy, Counsellor of Culture and Information at the Embassy of Turkey, a MICE event was organised on the Champs Elysées.

On this occasion, several MICE professionals were able to attend a presentation of the destination and of Turkish Airlines.

Turkey and Istanbul are, let’s remember, one of the first destinations of business tourism in the world.


11/22 – Ras Al Khaimah

Media Event Paris

Ras Al Khaimah’s first press event took place in Paris on the most beautiful rooftop of the Champs Elysées.

Twenty journalists and influencers were invited to a presentation of the destination and a gala dinner in the presence of Raki Phillips, CEO, and Gehan Sidky, Press Officer. 

A real success that promises great projects for 2023.


10/22 – ICC Jerusalem

Famtrip Jerusalem

A famtrip was organised on behalf of ICC Jerusalem. The French and Belgian MICE market professionals were able to discover the strengths of the Jerusalem Convention Centre and all the attractions of the city during 3 days.

10/22 – Ras Al Khaimah

Roadshow Ras Al Khaimah France

A stopover in France last month for Ras Al Khaimah Tourism Development Authority on the occasion of a roadshow passing through Paris, Lyon and Nice.

The representatives of the destination accompanied by their partners and Emirates were able to meet more than 70 tour operators and travel agents in the three cities.

It was in the prestigious surroundings of the Champs-Elysées, the Boscolo and the Negresco that the Emirate, located only 45 minutes from Dubai, was able to make a complete presentation of its potential attractiveness to the French market, followed by a dinner of exchanges between partners and professionals.

10/22 – Luxembourg Convention Bureau

Workshop MICE Luxembourg Amsterdam

A business events mission was organized this week in Amsterdam to promote Luxembourg as MICE destination destination to the Dutch market.

The venue met perfectly. the brief: Innovative, Green and modular.  The buyers were delighted to meet the representatives of the destination.

10/22 – Renaissance

Renaissance Paris & Milan

Blessed and Thankful!
Third edition of Renaissance Workshops: 26 exhibitors and more than 260 appointments in each city 

Thank you to our loyal exhibitors and hope to see you next time, check the calendar ! 

Next stop: Emirates, Europe and USA !

10/22 – Tanzania

Tanganyika nominated for responsible travel award

Tanganyika Expeditions continues to demonstrate its commitment to responsible and sustainable tourism

Vote for the Tanzanian tour operator below 

Self-sufficiency of the lodges in electrical energy
Electric cars
Tree planting
Rainwater harvesting
Sorting and treatment of waste


09/22 – Türkiye

Lunch presentation Mme Özsoy

Mme Fatma Özsoy has been appointed by the Turkish Ministry of Culture and Tourism as Deputy Counsellor for Culture and Information at the Turkish Embassy in France.

On this occasion, a lunch was organized at Fouquet’s in the presence of the press and tourism professionals.

09/22 – Kerala Tourism

Workshops Paris & Amsterdam

Paris; 28th of September 2022 (M Social)

Amsterdam; 29th of September 2022 (W)


09/22 – Karnataka Tourism

Workshops Amsterdam & Brussels

Karnataka Tourism is back ! In order to promote the Indian state, Axium by Parker has been mandated to organize a series of roadshows in targeted markets.
·Amsterdam; 16th of September 2022 (The Dylan)
·Brussels; 19th of September 2022 (Amigo by Rocco Forte) 

09/22 – Ras Al Khaimah

FTI Events

Axium by Parker was present in Paris, Bordeaux and Toulouse to represent Ras Al Khaimah in their production presentation.


07/22 – Tanzania

Bush Lunch in Paris

The perfect opportunity for key players in the tourism sector to discover in an idyllic setting at the Tanzania Embassy in Paris, the ‘Royal Tour’ documentary made by Her Excellency Samia Suluhu Hassan, President of the Tanzania United Republic in collaboration with M. Peter Greenberg, highlighting Tanzania’s history, culture, environment, food, music and hidden gems.

Colorful lunch full of specialities thanks to H.E.M. Samwel W. Shelukindo; Ambassador of Tanzania in France.

We grateful for the presence of Hon. Tabia Maulid Mwita; Minister of Information, Youth, Culture and Sports of the Revolutionary Government of Zanzibar.

06/22 – Turkiye

Cocktail « Un été en Turkiye »

Great Türkiye Summer cocktail party yesterday at the Cultural and Information Department of Türkiye Embassy in Paris.

In the presence of H.E. Ali Onaner, Ambassador of Türkiye in France, Özgür Semiz, Director of the Culture and Information Department near the Embassy of Türkiye, journalists, influencers and tour operators, we were told about forecast fam, media trips and the destination’s latest news.

Chef Octave Kasakolu from Les Tantes Jeanne spoilted us with Türkiye specialties and delicacies

06/22 – Tanzania

Roadshow Tanzania

Axium was appointed to organize a roadshow in Europe. 4 events in 4 days. The team was involved in organization for 2 months.

Munich 13th June 2022 – The Charles Hotel
Praha 14th June 2022 – Mama Shelter
Vienna 15th June 2022 – Park Hyatt Vienna
Bratislava 16th June 2022 – Dom Michalska Brana

Final result: 133 appointments with our partners

Which represent in each city 5% of journalists and 95% of Leisure and MICE buyers

Our top priority was to succeed in quantity and quality events with new customers through a rigorous selection and organization for a well- paced workshop.

The choice of prestigious and hyper central places contributed to the success of the Roadshow

Next stop : Milan, Turin, Lyon and Geneva


05/22 – Luxembourg Convention Bureau

Workshop MICE Luxembourg

Axium by Parker organized the MICE Luxembourg Workshop in Paris on May 17th.

On this occasion, officials, receptives, venues and hotels had the opportunity to meet the professionals of the event.

Podcasts were also recorded, a way to present the destination to those who could not make the trip.

Next destinations, Frankfurt and Amsterdam!


05/22 – Cercle

Cercle Festival

The Axium team is always pleased to join the Cercle family ! Thank you for an amazing night !

Let’s stay positive and keep enjoying with our friends !

05/22 – Turkiye

Taste of Paris

This year, Tukiye was the official partner of Taste of Paris, a gigantic temporary restaurant installed in the nave of the Grand Palais.

Taste of Paris offers an exceptional moment of encounter between a public of enthusiasts and the great participating chefs, and the opportunity for gastronomes to taste the dishes of the best tables and this year for the first time Turkish dishes.

Axium by Parker had the opportunity to invite media and influencers for private cooking classes.


05/22 – Turkiye

Gastronomy Week Turkiye

Very chic Party at the Residence of H.E Ali Onaner, Ambassador of Türkiye in France.

After the celebration of Turkish Gastronomy with the chef Ali Ronay at Taste Of Paris at the Grand Palais Ephémère.

05/22 – Hard Rock Cafe

Tasting Hampton Rose

We Love Monday let’s start in Hamptons’ lifestyle
So proud to rock the day with Hard Rock Cafe European team deep dive into this amazing Pink Water aka Hampton Water Rosé with the presence of Gérard Bertrand, Jon Bon Jovi and Jesse Bongiovi.

04/22 – ICC Jerusalem

VIP Diner Paris & Brussels

No event is too big for ICC Jerusalem, Israel’s largest and prime Convention Center, located right on the entrance to Jerusalem.

Rakefet eliaz iluz VP of Marketing, Hila Miler, Sales Manager of the Jerusalem Convention Center were back in full swing to explain ICC Jerusalem latest innovations to French and Belgium PCO, an eventpro by Axium by Parker.

A big success thanks to our dear guests in Paris at Hotel Le Bristol Paris and Brussels at Hotel Amigo, a Rocco Forte Hotel.

03/22 – Hard Rock Cafe

Slash Event

Launch of « 4 » the new album of Slash at Hard Rock Cafe Paris recorded in Nashville with producer David Cobb ft Myles Kennedy !
Axium by Parker invited journalists and influencers for a unique screening of a Guns N’ Roses concert.

5 Slash autographed guitars have been won! 

03/22 – Renaissance

Renaissance Paris

Blessed and Thankful!
Second edition of Renaissance workshop: 28 exhibitors and 263 appointments!
With 64% of returning exhibitors, we can say that we rocked this event !

Thank you to our loyal exhibitors and hope to see you next time, check the calendar ! 

Next stop: Cologne 19th. Will you be there ?

03/22 – Turkiye

Famtrip Cappadocia & Istanbul

Leading French tour operators visited Cappadocia, an increasingly popular tourist paradise in Turkey, as part of a five-day excursion program. While discovering the unique landscapes and history of the region, the 28 representatives of French tour operators praised this amazing destination.

At the invitation of the Turkish Tourist Board in Paris and the Turkish Tourism Promotion and Development Agency (TGA) and coordinated by Axium by Parker, the French tour operators were able to rediscover this destination before a major tourist programming period.


03/22 – Hard Rock Cafe

Press Conference Messi Burger

After signing Lionel Messi for 5 years, the American brand, which initially sold the « Diner » spirit internationally, unveiled, during a press conference, its new signature burger: the Messi Burger as well as a new collection of clothing for its « Live Greatness » communication campaign.

For the occasion Axium by Parker organized a press conference at noon gathering more than 40 media and 30 influencers during a dedicated happy hour event.

The beginning of a great year for the Hard Rock Cafe.


Season’s Greetings

From Paris We wish you a positive New Year. Bigger Goals, Safer & Greener Planet for everyone.

We are confident that, even in challenging times, together we can make 2022 a Year of Successes and huge growth in all senses !
All the Best!

12/21 – Turkiye

ILTM Cannes

Well done!

ILTM Cannes (International Luxury Travel Market) December 6th to 9th, the week was brilliant we loved reconnecting with top industry partners showcasing their luxury leisure travel experiences.

“Un Grand Merci “to the sharp organization which led us to develop new contacts and get together with our faithful partners from Turkiye with GoTürkiye.

Shout out to Christine Welter, director of Hôtel Cavendish Cannes and Villa Garbo Cannes for welcoming us for memorable happy hours in your beautiful hotel.

11/21 – Karnataka Tourism

Workshop Karnataka Birmingham & Manchester

Doing nothing was not an option  for Karnataka , India southern state , their Tourism Board members packed and hit the road again after WTM to Birmingham and Manchester to meet high end buyers and journalists . Thanks to their trust  we’ ll keep on doing so over Europe by beginning 2022 , stay tuned

10/21 – Renaissance

Renaissance Events

To do , doing , done ! ✅ We did it and wrapped successfully  Renaissance Workshops in Paris and Milan. Luxury travel BtoB  events highlighting hotels , destinations and travel brands from all over the world , such a great opportunity to revitalize and be on the move again !

Facts :
Hosted buyers Leisure & Mice,
Media and Influencers
Number of Exhibitors: 27
Total Number Of Prescheduled One-to-One Meetings: 462

09/09/21 – Tanzania

Bush Cocktail Tanzania

The first event of the year took place in the gardens of the Tanzanian Ambassador’s residence in Paris in order to (re)discover the Sublime Tanzania and its Paradise Zanzibar while enjoying the end of summer.

Our exhibitors Tanganyika Expeditions, Africa Spirit, FlightLink, Ethiopian Airlines and Melia took advantage of this event to meet travel agents, MICE, and journalists around a cocktail.

We recorded podcasts during the event.

A big thanks to H.E. Mr. Samwel W. Shelukindo, Ambassador of Tanzania in France, and to our partners



08/09/21 – C.I.D Deauville

Axium by Parker at the American Film Festival

Our experts Patricia & Maryline represented Axium by Parker at the Deauville American Film Festival  ! Thank you Carine Fouquier, it is always a pleasure to be welcomed at the C.I.D Deauville.



08/21 – Ras Al-Khaimah

Inspection meetings with Amira Chabbah

Ras Al Khaimah is the perfect getaway 

the Emirate has firmly established itself as one of the most authentic destinations in the Middle East. Just 45 minutes from the busy metropolis of Dubai, Ras Al Khaimah with Culture and Heritage sites offers an experience with the 3 elements : Jebel Jais Mountain, Pristine coastline, terracotta Deserts.

08/06/21 – Turkey

Axium by Parker on TFX Channel

Axium by Parker participated in the production of the show « Champions: Families of footballers » on the French TV channel TFX.
on the French television channel TFX. The program is about the lives of footballers’ wives, including Sarah Dossevi in Denizli, Turkey, and her husband Matthieu Dossevi, who plays for the Denizlispor club.


23/03/21 – Zaragoza Congresos

Online Rountable Sustainable Zaragoza

Get to know the commitment and sustainable promise that Zaragoza offers us

Meet us the 23rd of March 11:00 am

It is not a trend but a fact that in the coming years the accomplishment of Sustainable Development Goals (SDGs) by the United Nations according to the Agenda 2030 is going to be essential in every event.

03/21 – Masques&COllecte

Realisation of a website for Masques&COllecte

Axium by Parker has created the website of the company Masques&COllecte. This new company offers ecological and sustainable solutions to the covid-19 pandemic.


23/12/20 – Axium by Parker

Greetings Card 

A virtual trip starting from Paris, crossing unexpected London, flying to amazing Turkey, driving to the iconic Lake Como, finding balance in Kerala and script your adventure in Karnataka without forgetting the wild Tanzania…

27/10/20 – Turkey

Presentation of Safe Tourism and E-learning draw

Watch the replay of the presentation of the Turkish Safe Tourism and the draw of the E-Learning. Discover the first broadcast of our new digital and adaptive solution the E-livestream.


24/10/20 – Grand Hotel Tremezzo

The luxury of Lake Como for 5 journalists

Axium by Parker had the honor of organizing a press trip for 5 journalists to the prestigious Grand Hotel Tremezzo. The opportunity to visit Villa Sola Cabiato, the village of Bellagio and to learn the basics of Italian high gastronomy.



08/10/20 – Tanzania

Axium by Parker in the first media of Tanzania

08/09/20 – Turkey

E-Learning MICE Turkey

The online training program starts on September 8, 2020, and will end on December 7, 2020.

28/07/20 – Jerusalem

ICC Jerusalem introduces its virtual congress solutions

Think ICC Jerusalem, it’s worth it!

ICC Jerusalem presented its brand-new virtual congress center during our round-table discussion. This solution is quite innovative and adapted to today’s needs.

Don’t hesitate to watch the replay of our meeting

Password: ICCJERUSALEM2020


08/07/20 – Regiondo

Regiondo brings digital technology and tourism together

Even with Covid-19, Regiondo has not loosen its creativity and innovation!

The European platform has just launched a whole new commercial site to promote French tourism and activities. Its collaboration with Marseille Experience centralizes the touristic offer of the city and facilitates data management.

Cédric Lopez, France and International Director, has also announced an agreement with the online travel agency Tiqets.


03/07/20 – Tanzania

Webinar Tanzania

Tanzania is ready to welcome you again! 

Thank you all for your participation at our Webinar Tanzania this Friday. 

We took this opportunity to present you this great country, but also the services offered by our partner Tanganyika Expeditions.

The company took all the necessary measures to ensure you a serene safari, so we hope to see soon in Tanzania!

Password: kaributanzania



02/07/20 – Tanzania

Bush Garden Party 

Tanzania has reopened its doors!

First of all, thank you all for coming at our 3-day event at the Tanzania Embassy in Paris.

This period has been really hard from a touristic and human point of view. Hence we were very glad to see you after all this time and to announce you the conditions for the reopening of this destination.

We are now back on tracks and ready to go on a safari in the bush!

19/06/20 – Axium by Parker

E-Livestream Solution

Discover the trial of our new digital and adaptive solution: the TV E-Livestream

10/06/20 – Tanzania

Webinar Tanzania

From climbing Kilimanjaro, the roof of Africa, to relaxing on the idyllic beaches of Zanzibar and its legendary fauna of its millenary parks, We will present you this Unique destination and the measures taken by Tanganyika expeditions together with Tanzania Tourism Board, to ensure that the resumption of our activities takes place safely! 


30/05/20 – Kerala Tourism

Trip At Home Campaign

For us travellers, there are no stops, only stopovers. So until we can trip beyond, let’s trip at home.