Newsroom
12/24 – Tanzania
Christmas Event
As we do every year, we organised an event for our club of partners (receptives, airlines and hotels) to meet with the best tour operators planning trips to Tanzania, bringing together over 50 participants at the Tanzanian Ambassador’s residence in Paris.
12/24 – Axium
A Twist of Luxury – ILTM
This is a “Mingle Event” Speed Meetings for direct, relaxed relations in a Casual Chic atmosphere, taking place from 6:00 pm to 9:00 pm in dedicated alcoves at the Bar Fouquet’s du Majestic, ideally located just a few meters from the Palais des Festivals where the ILTM trade show takes place.
It’s a speed-meeting concept designed to give as many contacts as possible to the exhibitors.
The success of the event lies in the choice of the 6:00-9:00 p.m. time slot, allowing guests – all staying in Cannes palaces for the Hosted Buyers – to arrive in 2 waves, making for a smooth flow of arrivals
11/24 – Quito
Workshop Paris
Axium was mandated to invite the best specialist and generalist tour operators and travel agencies to discover Quito during a workshop at the Hotel Westminster. Over 40 participants attended the event.
10/24 – Luxembourg
Trade & MICE Event Geneva
On 16 October 2024, Axium by Parker had the pleasure of organising, on behalf of Visit Luxembourg and the Luxembourg Convention Bureau, a workshop dedicated to promoting Luxembourg as a tourist destination and as a venue for conventions and business events.
The event took place at the Westhive in Geneva, providing a dynamic and modern setting for exchanges between tourism professionals, event organisers and Luxembourg representatives.
09/24 – Tamil Nadu
Workshop Amsterdam
On behalf of Tamil Nadu, we organised an event in Amsterdam to present the destination to professionals, tour operators, travel agents and the media. The event brought together over 30 participants at the Waldorf Astoria.
09/24 – Egypt
IFTM Media Action
On behalf of Egypt, we had the honour of organising a series of media meetings with their tourism directors on their stand. We also had the opportunity to invite a selection of journalists to the destination’s press conference at the fair.
09/24 – Rajasthan
IFTM Paris 2024
During the IFTM 2024 trade fair in Paris, we organised 3 days of meetings with tour operators and the media on the Rajasthan Tourism stand.
The mission was executed with a strong focus on optimizing the state’s exposure to both trade and media audiences, ensuring maximum engagement and positive visibility throughout the event.
An event presenting the destination was also organised on the stand.
07/24 – Luxembourg
Olympic Games Event
Axium had the honour of inviting a selection of top buyers to an event organised by the Luxembourg Embassy on the occasion of the 2024 Olympic Games. The event took place at the Stade Jean Bouin and was a real success in the presence of the Luxembourg Ambassador to France.
07/24 – London Convention Bureau
Tea Time & Diner
We organized in Brussels at the Amigo Hotel and in Paris at the Salons Hoche, for the London Convention Bureau, a tea time for partners and guests in order to do one to one meetings, followed up by a cocktail reception, a presentation and a seated diner.
06/24 – Grand Hotel Tremezzo & Passalacqua
PR events
Journalists from luxury, art of living and hospitality fields were invited to meet Delia Facchini, PR Director of Grand Hotel Tremezzo and Hotel Passalacqua. They met at the Hotel Regina and the Hotel Raphael, two most iconic places in Paris.
06/24 – Tanzania
Bush Events
We organized 3 events during 2 days at the Residence of the Tanzanian Ambassador to France, located in the heart of Paris. Meetings, lunches, cocktails… Journalists and Media, TV, Newspapers, Magazines, influencers and Mice Industry, tour operators and travel agencies were present to make the event a success !
06/24 – Ras Al Khaimah
Media Lunch
In order to develop Ras Al Khaimah’s visibility on the French market, Axium organized a media lunch at Hotel Alfred Sommier. Journalists from various and prestigious media were invited to have lunch in a private garden to discover more about the destination.
06/24 – Ras Al Khaimah
Roadshow Ras Al Khaimah France
Axium by Parker was appointed to organize a roadshow in France. 4 events in 5 days.
The team was involved in organization for 3 months.
Lyon 03rd June 2024 – Boscolo
Paris 04th June 2024 – Alfred Sommier
Lille 05th June 2024 – Hermitage Gantois
Strasbourg 06th June 2024 – Sofitel
Our top priority was to succeed in quantity and quality events with new customers through a rigorous selection and organization for a well-paced workshop. In each city, eight exhibitors were present and 120 guests came during these 4 days.
The choice of prestigious and hyper central places contributed to the success of the Roadshow.
04/24 – Luxembourg
Press Lunch & Trade Event
Paris
Axium organized two events at the Residence of the Luxembourg Grand-Duché Ambassador to France. A press lunch and a trade event took place inside the Embassy and its gardens. Guests had the privilege to meet the Ambassador and the chance to attend a presentation about the destination and discuss with people involved in the Luxembourg tourism development.
04/24 – Mexico
Trade Breakfast
Axium was mandated to invite the best specialist and generalist tour operators and travel agencies to discover Mexico during a breakfast at the hotel Intercontinental Paris Le Grand. The guest of honour was Mexico’s Minister of Tourism, Miguel Torruco Marqués. Over 80 participants attended the event.
03/24 – Ras Al Khaimah
Heavent Cannes
As part of the Heavent trade show in Cannes, we organised a lunch on the beach at Restaurant Mademoiselle Gray. A selection of the show’s top MICE buyers were invited to discover the emirate of nature.
03/24 – Kerala
Workshop Vienne
Axium was in charge of organizing the Kerala workshop in Vienna, where partners presented the latest news from the Indian state to the Austrian market. Over 35 qualified buyers attended the presentation at the Hotel Meridien.
02/24 – Art Capital 2024
Art Fair
Axium by Parker was delighted to participate in the Art Capital’s organization. Our team was in charge of the press relations of the 2024 edition. From 13th to 17th we were present at the show to welcome and connect the press and art’s worlds. We also supported the artists by organizing interviews with journalists and a press conference.
02/24 – Kerala
Workshop Paris
Axium by Parker was in charge of organizing meetings with tour operators, travel agencies and hotels for Kerala. The event took place at “Les Salons Hoche”, a central venue with haussmanien style.
01/24 – Ras Al Khaimah
Échappées Belles
Our team had the pleasure of organizing the filming of the « Echappées Belles » programme, in Ras Al Khaimah. The documentary will be broadcast in April 2024, on France 5.
12/23 – Ras Al Khaimah
ILTM Cannes
ILTM Cannes was held from 4 to 7 December at the Palais des Festivals et des Congrès in Cannes. We presented the destination as well as several prestigious and unusual hotels.
Our team organized a cocktail party on the evening of 6 December at the Hôtel Barrière, in Cannes
09/23 – Ras Al Khaimah
Roadshow Ras Al Khaimah France
Axium by Parker was appointed to organize a roadshow in France.
3 events in 3 days. The team was involved in organization for 2 months.
Marseille 18th September 2023 – Hotel Dieu Intercontinental
Paris 19th September 2023 – Bristol
Bordeaux 20th September 2023 – Grand Hotel Intercontinental
Our top priority was to succeed in quantity and quality events with new customers through a rigorous selection and organization for a well-paced workshop. The choice of prestigious and hyper central places contributed to the success of the Roadshow.
07/23 – Namasté France Festival
La Seine Musicale Paris
Namasté France presented a diverse mix of the best of India’s living cultural traditions and contemporary arts. During the Festival, Axium By Parker was in charge of the medias welcoming.
06/23 – Tanzania
Tanzania Wild Leaders Club
We organized during 2 days, meetings, lunches and cocktails at the Residence of the Tanzanian Ambassador to France, located in the heart of Paris. Journalists and Media, TV, Newspapers, Magazines, influencers and Mice Industry, tour operators and travel agencies were present to make the event a success !
05/23 – Ras Al Khaimah
Press Trip
The journalists were invited from 31 March to 4 April to the
Ras Al Khaimah press trip on the theme of discovering the 3 elements: Sea, Moutain and Desert.
During 5 days, they were able to try the longest zip line in the world,
visit the only pearl farm in the Emirates and dine in the desert
under the stars.
03/23 – Ras Al Khaimah
Heavent Cannes
Axium by Parker represented Ras Al Khaimah for 3 days at Heavent Cannes 2023. This reference show in the world of events allowed many professionals to discover the destination.
More than 20 meetings allowed to build the future MICE of the destination.
03/23 – Türkiye
Vernissage
Axium by Parker was delighted to participate in the organization of the Opening Night of the Turkish Contemporary Painters Exhibition on the Champs-Elysées.
A selection of journalists, influencers and friends of Türkiye participated in the event.
03/23 – Namasté France
Press Conference
Axium by Parker was chosen by the Indian Embassy in Paris to organize a press conference to present the Namaste France Festival.
The conference was held on March 21st in the Residence of the Indian Ambassador in Paris in the presence of more than 30 cultural, music and lifestyle journalists.
Axium by parker also designed the website of the Festival which will take place at the Seine Musicale soon.
03/23 – Ras Al Khaimah
IMM Travmedia
Axium by Parker was present at IMM Travmedia Paris to represent Ras Al Khaimah and present the destination to journalists. More than 20 meetings were scheduled to plan future articles and famtrips in the destination.
03/23 – Renaissance
Renaissance Paris
Parisian workshop was a success ✨
03/23 – Passalacqua
Press Trip
La Dolce Vita at its finest
We organized a press trip for lifestyle journalists to discover the 5* Passalacqua Hotel, property of the Grand Hotel Tremezzo.
03/23 – Telangana & Maharashtra
ITB Berlin
The Ministries of Tourism of Telangana and Maharashra were at ITB Berlin 2023.
Axium by Parker was in charge of organizing meetings with tour operators, travel agencies and media from all over the world at their stand.
This 3-day action was necessary to introduce these high potential destinations to the market.
02/23 – Kerala Tourism
Roadshow Switzerland
In order to promote the Indian state, Axium by Parker has been mandated to organize a series of roadshows in targeted markets.
The first of the 2023 calendar was conducted in Switzerland
– Zurich; 15th of February at Park Hyatt
– Geneva; 16th of February at President Wilson
A total 32 guests from Zurich attended the event and a total of 39 guests from Geneva attended the event.
01/23 – Ras Al Khaimah
Sales Calls Paris & Marseille
Sales Calls were conducted to meet various partners, tour operators, travel agencies and media in Paris and Marseille during 5 days.
The opportunity to consolidate the already established agreements and to represent the destination to the French market in the presence of RAKTDA’s managers.
12/22 – Axium
Season’s Greetings
Happy holidays to all and see you next year!
Corinne, Lilian, Monika, Patricia, Louhana & Maryline
12/22 – Ras Al Khaimah
Media Website
We have created a dedicated press website for Ras Al Khaimah with all the necessary information for the French market. It contains:
– Press kit
– Latest press releases
– Best articles
– Photo Gallery
– Contact us
12/22 – Türkiye
Influencers Trips
This end of year is the occasion for the influencers to discover the Türkiye with Axium by Parker
What better way to discover Turkish fashion & Gastronomy than a press trip to Istanbul or on the wine route?
A magical moment for Danae, Ilona, Sarah & Sarah, Elodie Pulici & Victoria Pupier.
11/22 – Renaissance
Barcelona & Geneva
11/22 – Türkiye
MICE Lunch in Paris
On November 25, in the presence of H.E. Ali Onaner, Ambassador of Turkey to France and Fatma Özsoy, Counsellor of Culture and Information at the Embassy of Turkey, a MICE event was organised on the Champs Elysées.
On this occasion, several MICE professionals were able to attend a presentation of the destination and of Turkish Airlines.
Turkey and Istanbul are, let’s remember, one of the first destinations of business tourism in the world.
11/22 – Ras Al Khaimah
Media Event Paris
Ras Al Khaimah’s first press event took place in Paris on the most beautiful rooftop of the Champs Elysées.
Twenty journalists and influencers were invited to a presentation of the destination and a gala dinner in the presence of Raki Phillips, CEO, and Gehan Sidky, Press Officer.
A real success that promises great projects for 2023.
10/22 – ICC Jerusalem
Famtrip Jerusalem
A famtrip was organised on behalf of ICC Jerusalem. The French and Belgian MICE market professionals were able to discover the strengths of the Jerusalem Convention Centre and all the attractions of the city during 3 days.
10/22 – Ras Al Khaimah
Roadshow Ras Al Khaimah France
A stopover in France last month for Ras Al Khaimah Tourism Development Authority on the occasion of a roadshow passing through Paris, Lyon and Nice.
The representatives of the destination accompanied by their partners and Emirates were able to meet more than 70 tour operators and travel agents in the three cities.
It was in the prestigious surroundings of the Champs-Elysées, the Boscolo and the Negresco that the Emirate, located only 45 minutes from Dubai, was able to make a complete presentation of its potential attractiveness to the French market, followed by a dinner of exchanges between partners and professionals.
10/22 – Luxembourg Convention Bureau
Workshop MICE Luxembourg Amsterdam
10/22 – Renaissance
Renaissance Paris & Milan
Thank you to our loyal exhibitors and hope to see you next time, check the calendar !
10/22 – Tanzania
Tanganyika nominated for responsible travel award
Tanganyika Expeditions continues to demonstrate its commitment to responsible and sustainable tourism
Vote for the Tanzanian tour operator below
Self-sufficiency of the lodges in electrical energy
Electric cars
Tree planting
Rainwater harvesting
Sorting and treatment of waste
09/22 – Türkiye
Lunch presentation Mme Özsoy
Mme Fatma Özsoy has been appointed by the Turkish Ministry of Culture and Tourism as Deputy Counsellor for Culture and Information at the Turkish Embassy in France.
On this occasion, a lunch was organized at Fouquet’s in the presence of the press and tourism professionals.
09/22 – Kerala Tourism
Workshops Paris & Amsterdam
Paris; 28th of September 2022 (M Social)
Amsterdam; 29th of September 2022 (W)
09/22 – Karnataka Tourism
Workshops Amsterdam & Brussels
09/22 – Ras Al Khaimah
FTI Events
Axium by Parker was present in Paris, Bordeaux and Toulouse to represent Ras Al Khaimah in their production presentation.
07/22 – Tanzania
Bush Lunch in Paris
We grateful for the presence of Hon. Tabia Maulid Mwita; Minister of Information, Youth, Culture and Sports of the Revolutionary Government of Zanzibar.
06/22 – Turkiye
Cocktail « Un été en Turkiye »
06/22 – Tanzania
Roadshow Tanzania
Axium was appointed to organize a roadshow in Europe. 4 events in 4 days. The team was involved in organization for 2 months.
Munich 13th June 2022 – The Charles Hotel
Praha 14th June 2022 – Mama Shelter
Vienna 15th June 2022 – Park Hyatt Vienna
Bratislava 16th June 2022 – Dom Michalska Brana
Final result: 133 appointments with our partners
Which represent in each city 5% of journalists and 95% of Leisure and MICE buyers
Our top priority was to succeed in quantity and quality events with new customers through a rigorous selection and organization for a well- paced workshop.
The choice of prestigious and hyper central places contributed to the success of the Roadshow
Next stop : Milan, Turin, Lyon and Geneva
05/22 – Luxembourg Convention Bureau
Workshop MICE Luxembourg
Axium by Parker organized the MICE Luxembourg Workshop in Paris on May 17th.
On this occasion, officials, receptives, venues and hotels had the opportunity to meet the professionals of the event.
Podcasts were also recorded, a way to present the destination to those who could not make the trip.
Next destinations, Frankfurt and Amsterdam!
05/22 – Cercle
Cercle Festival
Let’s stay positive and keep enjoying with our friends !
05/22 – Turkiye
Taste of Paris
This year, Tukiye was the official partner of Taste of Paris, a gigantic temporary restaurant installed in the nave of the Grand Palais.
Taste of Paris offers an exceptional moment of encounter between a public of enthusiasts and the great participating chefs, and the opportunity for gastronomes to taste the dishes of the best tables and this year for the first time Turkish dishes.
Axium by Parker had the opportunity to invite media and influencers for private cooking classes.
05/22 – Turkiye
Gastronomy Week Turkiye
05/22 – Hard Rock Cafe
Tasting Hampton Rose
04/22 – ICC Jerusalem
VIP Diner Paris & Brussels
03/22 – Hard Rock Cafe
Slash Event
5 Slash autographed guitars have been won!
03/22 – Renaissance
Renaissance Paris
Thank you to our loyal exhibitors and hope to see you next time, check the calendar !
03/22 – Turkiye
Famtrip Cappadocia & Istanbul
Leading French tour operators visited Cappadocia, an increasingly popular tourist paradise in Turkey, as part of a five-day excursion program. While discovering the unique landscapes and history of the region, the 28 representatives of French tour operators praised this amazing destination.
At the invitation of the Turkish Tourist Board in Paris and the Turkish Tourism Promotion and Development Agency (TGA) and coordinated by Axium by Parker, the French tour operators were able to rediscover this destination before a major tourist programming period.
03/22 – Hard Rock Cafe
Press Conference Messi Burger
After signing Lionel Messi for 5 years, the American brand, which initially sold the « Diner » spirit internationally, unveiled, during a press conference, its new signature burger: the Messi Burger as well as a new collection of clothing for its « Live Greatness » communication campaign.
For the occasion Axium by Parker organized a press conference at noon gathering more than 40 media and 30 influencers during a dedicated happy hour event.
The beginning of a great year for the Hard Rock Cafe.
12/21
Season’s Greetings
We are confident that, even in challenging times, together we can make 2022 a Year of Successes and huge growth in all senses !
12/21 – Turkiye
ILTM Cannes
ILTM Cannes (International Luxury Travel Market) December 6th to 9th, the week was brilliant we loved reconnecting with top industry partners showcasing their luxury leisure travel experiences.
11/21 – Karnataka Tourism
Workshop Karnataka Birmingham & Manchester
Doing nothing was not an option for Karnataka , India southern state , their Tourism Board members packed and hit the road again after WTM to Birmingham and Manchester to meet high end buyers and journalists . Thanks to their trust we’ ll keep on doing so over Europe by beginning 2022 , stay tuned
10/21 – Renaissance
Renaissance Events
To do , doing , done ! ✅ We did it and wrapped successfully Renaissance Workshops in Paris and Milan. Luxury travel BtoB events highlighting hotels , destinations and travel brands from all over the world , such a great opportunity to revitalize and be on the move again !
Facts :
Hosted buyers Leisure & Mice,
Media and Influencers
Number of Exhibitors: 27
Total Number Of Prescheduled One-to-One Meetings: 462
09/09/21 – Tanzania
Bush Cocktail Tanzania
The first event of the year took place in the gardens of the Tanzanian Ambassador’s residence in Paris in order to (re)discover the Sublime Tanzania and its Paradise Zanzibar while enjoying the end of summer.
Our exhibitors Tanganyika Expeditions, Africa Spirit, FlightLink, Ethiopian Airlines and Melia took advantage of this event to meet travel agents, MICE, and journalists around a cocktail.
We recorded podcasts during the event.
A big thanks to H.E. Mr. Samwel W. Shelukindo, Ambassador of Tanzania in France, and to our partners
08/09/21 – C.I.D Deauville
Axium by Parker at the American Film Festival
Our experts Patricia & Maryline represented Axium by Parker at the Deauville American Film Festival ! Thank you Carine Fouquier, it is always a pleasure to be welcomed at the C.I.D Deauville.
08/21 – Ras Al-Khaimah
Inspection meetings with Amira Chabbah
Ras Al Khaimah is the perfect getaway
the Emirate has firmly established itself as one of the most authentic destinations in the Middle East. Just 45 minutes from the busy metropolis of Dubai, Ras Al Khaimah with Culture and Heritage sites offers an experience with the 3 elements : Jebel Jais Mountain, Pristine coastline, terracotta Deserts.
08/06/21 – Turkey
Axium by Parker on TFX Channel
Axium by Parker participated in the production of the show « Champions: Families of footballers » on the French TV channel TFX.
on the French television channel TFX. The program is about the lives of footballers’ wives, including Sarah Dossevi in Denizli, Turkey, and her husband Matthieu Dossevi, who plays for the Denizlispor club.
23/03/21 – Zaragoza Congresos
Online Rountable Sustainable Zaragoza
Get to know the commitment and sustainable promise that Zaragoza offers us
Meet us the 23rd of March 11:00 am
It is not a trend but a fact that in the coming years the accomplishment of Sustainable Development Goals (SDGs) by the United Nations according to the Agenda 2030 is going to be essential in every event.
03/21 – Masques&COllecte
Realisation of a website for Masques&COllecte
Axium by Parker has created the website of the company Masques&COllecte. This new company offers ecological and sustainable solutions to the covid-19 pandemic.
23/12/20 – Axium by Parker
Greetings Card
27/10/20 – Turkey
Presentation of Safe Tourism and E-learning draw
Watch the replay of the presentation of the Turkish Safe Tourism and the draw of the E-Learning. Discover the first broadcast of our new digital and adaptive solution the E-livestream.
24/10/20 – Grand Hotel Tremezzo
The luxury of Lake Como for 5 journalists
Axium by Parker had the honor of organizing a press trip for 5 journalists to the prestigious Grand Hotel Tremezzo. The opportunity to visit Villa Sola Cabiato, the village of Bellagio and to learn the basics of Italian high gastronomy.
08/10/20 – Tanzania
Axium by Parker in the first media of Tanzania
08/09/20 – Turkey
E-Learning MICE Turkey
28/07/20 – Jerusalem
ICC Jerusalem introduces its virtual congress solutions
Think ICC Jerusalem, it’s worth it!
ICC Jerusalem presented its brand-new virtual congress center during our round-table discussion. This solution is quite innovative and adapted to today’s needs.
Don’t hesitate to watch the replay of our meeting
Password: ICCJERUSALEM2020
08/07/20 – Regiondo
Regiondo brings digital technology and tourism together
Even with Covid-19, Regiondo has not loosen its creativity and innovation!
The European platform has just launched a whole new commercial site to promote French tourism and activities. Its collaboration with Marseille Experience centralizes the touristic offer of the city and facilitates data management.
Cédric Lopez, France and International Director, has also announced an agreement with the online travel agency Tiqets.
03/07/20 – Tanzania
Webinar Tanzania
Tanzania is ready to welcome you again!
Thank you all for your participation at our Webinar Tanzania this Friday.
We took this opportunity to present you this great country, but also the services offered by our partner Tanganyika Expeditions.
The company took all the necessary measures to ensure you a serene safari, so we hope to see soon in Tanzania!
Password: kaributanzania
02/07/20 – Tanzania
Bush Garden Party
First of all, thank you all for coming at our 3-day event at the Tanzania Embassy in Paris.
This period has been really hard from a touristic and human point of view. Hence we were very glad to see you after all this time and to announce you the conditions for the reopening of this destination.
We are now back on tracks and ready to go on a safari in the bush!
19/06/20 – Axium by Parker
E-Livestream Solution
Discover the trial of our new digital and adaptive solution: the TV E-Livestream
10/06/20 – Tanzania
Webinar Tanzania
From climbing Kilimanjaro, the roof of Africa, to relaxing on the idyllic beaches of Zanzibar and its legendary fauna of its millenary parks, We will present you this Unique destination and the measures taken by Tanganyika expeditions together with Tanzania Tourism Board, to ensure that the resumption of our activities takes place safely!
